Cereal for big kids

My favorite cereal is Cocoa Krispies. Although these days I usually at least classify it as what I* like to call dessert cereal.

Tonight I had to pick up a few things at the store, and splurged and bought a box of it. As I was riding the elevator up to my 5th floor apartment, I was looking at the box poking out of the grocery sack, and saw that on the entire back of the box was devoted to the description of a contest to "win a kitchen makeover." Picture:

My first thought was about how lame cereal is compared to when I was a kid. (Seriously. What ever happened to the free toy?!) The progression of the thoughts in my head that followed went like this (I'm being completely serious):

* Why would a kid care about this?
* Maybe it's for the adults....
* Why would an adult would buy this cereal?
* Oh...wait...

I guess I answered my own question.**


* And when I say "I," I actually mean that I stole this phrase from Auburn, one of my college roommates. It's a brilliant description. She explained it on her blog.
** This being despite the fact that I have much improved from my college days of a steady diet of (award-winning Western Family) mac and cheese and Banquet fried chicken dinners. "There's no food in your food!" as my roommates would say. Ah yes, I've much improved.***
*** I can hear those same roommates having the same reaction they did when I came home from the grocery store and told them how the checker had asked me if I was "feeding a lot of kids," based on the food I was buying.